About us

Vivia Ferragamo: Creative Director of VIVIA

Born between Florence, London, Paris, and New York, Vivia Ferragamo brings a cosmopolitan touch to effortless style.

Her brand VIVIA captures the spirit of resort living, pieces that move like light, blending elegance, ease, and timeless versatility.

Rooted in heritage, inspired by travel, crafted by artisans worldwide, VIVIA brings sustainability and effortless elegance to life.